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WiMAX World Mobile Broadband Executive Summit |
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MOBILE BROADBAND EXECUTIVE SUMMIT
LED BY YANKEE GROUP
Monday, May 22, 2006
1:30 - 5:00pm |
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Berge
Ayvazian
Conference
Co-Chair
Chief Strategy Officer Yankee
Group |
Phil
Marshall
Director, Wireless/Mobile Technologies
Yankee Group |
The first generation of
Mobile Broadband services is being rolled
out beginning in 2006 by 3G mobile operators
using 1xEVDO and UMTS/HSDPA technologies. With
an initial portfolio of business and consumer
mobile entertainment applications, these
carriers are developing the first business case
for Mobile Broadband Services and Applications.
The second generation of Mobile Broadband based
on WiMAX technologies is being tested in Korea
under the "WiBro initiative." The success of
second generation Mobile Broadband networks will
ultimately rest on the unique applications and
services that service providers will be able to
deliver to end users. The
Mobile Broadband Executive Summit will
explore the business case for mobile broadband
services and applications and the fundamental
impact that these applications are likely to
have on business and society.
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1:30 |
Business Case for Mobile Broadband
Services and Applications
Berge Ayvazian, Conference
Co-Chair,
Chief Strategy Officer, Yankee
Group
Phil
Marshall, Vice President,
Wireless/Mobile Technologies, Yankee
Group |
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2:15 |
Regional Views of
Mobile Broadband Services
Phil Marshall, Vice President,
Wireless/Mobile Technologies, Yankee
Group
Panelists:
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Hung Song, VP Global Marketing
Group, Samsung – Update on WiBro in
Korea
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Tariq Qureshi, General Manager,
Wateen Telecom – Wireless Broadband
in Pakistan
This session will
explore the business case for second
generation mobile broadband
services and applications, based on case
studies of new wireless broadband
networks
being deployed in Korea and Pakistan.
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2:45 |
Break |
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3:00 |
The Road
to Mobile Broadband Services
Jeffrey K. Belk, Senior Vice President,
Marketing, Qualcomm
This presentation
highlights Qualcomm's perspective on the
path from today's 3G networks to
IP-based mobile broadband services. With
a focus on applications and content, the
Qualcomm approach provides a strong
business case for mobile broadband. |
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3:45 |
Service
Provider Requirements for Mobile WiMAX
Dean Chang,
Director of Product Management,
Aperto Networks and
Board Member WiMAX Forum and Chair
Service Provider Working Group
 This
session will focus on application
requirements for Mobile WiMAX service
providers.
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4:00 |
EXECUTIVE PANEL:
Mobile
Broadband Service Providers and
Next Generation Applications
Berge Ayvazian, Chief Strategy Officer, Yankee
Group
Panelists:
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SEMINAR
LEADERS BIOS:
Berge
Ayvazian,
Conference Co-Chair, Chief Strategy Officer,
Yankee Group
As a foremost senior industry analyst and
consultant, Ayvazian is a primary influencer of
Yankee Group research and serves as a principal
public spokesperson for the company. He is
currently leading Yankee Group’s development of
cross disciplinary practices in such areas as
wireless broadband, digital divide, municipal
networking, mobile entertainment, voice over IP
and IP video.
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Philip
Marshall, VP
Wireless/Mobile
Technologies and
Wireless/Mobile
Asia-Pacific
Research and
Consulting
Practices, Yankee
Group
In this role, Dr.
Marshall manages a
team of analysts
that investigate
market and service
opportunities, and
technology trends
for existing and
future wireless
mobile systems.
Prior to joining the
Yankee Group, Dr.
Marshall spent many
years working in
various engineering
operations, software
design, research and
strategic planning
roles in New
Zealand, Mexico,
Indonesia and
Thailand for Verizon
International
(previously Bell
Atlantic
International
Wireless) and
Telecom New
Zealand. In
addition, Dr.
Marshall founded a
software company
specializing in the
development of
database
applications and was
an electrical
engineer at BHP New
Zealand Steel before
he attended graduate
school. |
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"WiMAX Forum™” and "WiMAX
CERTIFIED™“ are registered trademarks of
the WiMAX Forum™. |
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