|
2008 Event Series Overview
In 2008, WiMAX World will once again be taken to new heights of exposure, content, production, marketing and audience / exhibitor / partner support. WiMAX continues to build on the most successful and established brand and plans the following for 2008, to further establish this position:
Marketing Features
>> $6.5M+ Global marketing campaign for the 2008 event series, to deliver the industry’s most qualified buying audience and a total of over 16,000 total event attendees!
>> Direct global and regional campaigns for Americas, EMEA, Russia, China, India and Asia Pacific to exclusively target operators and service providers and offer incentives for them to attend
>> Regional grass roots and telemarketing campaigns directly targeting top operator / service provider, attendee prospects and Fortune 1000 organizations
>> 16,000+ event attendees globally, with over 40% operator / service provider attendance…building on the highest current proven level of operator and service provider attendance in our industry
>> Global marketing channels through Trendsmedia and Yankee Group operator rich database of over 125,000 contacts
>> Direct access and marketing exposure into databases list of over 200 key media, association, alliance, analyst and research partners worldwide (well over 700,000 additional registered prospects)
>> Marketing programs and partnerships that provide direct reach into not only the largest channel of telecom, operator and service provider prospects…but also into vertical segments for government and municipalities, local regulators and ministers of technology, mobile content providers, consumer facing organizations and retailers, …etc.
>> WiMAXWorld.com web portal featuring all program, sponsor, speaker, partner and up to date industry and event info…and drawing tens of thousands of unique visitors to the site.
>> More on-site branding and exposure options for sponsors and exhibitor to the industries largest and most qualified audience
>> Best of WiMAX industry awards program, will once again be marketed throughout the industry and reward the leading innovations and products through a hosted awards ceremony for the winners and nominated organizations in front of top press at the event.
>> Local citywide advertising and branding campaigns are being implemented for 2008 to insure all local prospects are aware of the event benefits and to drive additional growth for the exhibition.
>> World class PR effort to support the events pre-show and insure attendance and of top press and media on-site.
A $7M+ global marketing campaign will be executed for WiMAX World 2008 events consisting of print, online, telemarketing, media partner, press and grass roots marcomm efforts to reach every possible prospect.
BACK TO TOP
Global Marcomm Execution Overview
>> Direct Advertising: Placement of online print advertisements for the event series across all key publications, news, press and media outlets will provide Millions of impressions to the industry and to the key attendee demographics.
>> Web Advertising: All-Encompassing web marketing campaigns focused on dedicated email blasts, e-zine advertising, banner advertising, e-newsletter advertising, analyst led content features and specific event calendar listings will blanket the entire ecosystem of prospects through over 200 leading media channels.
>> Direct Mail: Targeted mailings to Yankee Group’s 125,000+ database, as well as direct mailings of brochure and expo passes to over 500,000 total prospects globally will be executed for the 2008 campaign.
>> Cross Industry Advertising: WiMAX World will receive exposure through 25+ major telecom, service provider, regulatory, wireless and broadband industry focused events worldwide.
>> On-Line: WiMAXWorld.com and WiMAXTrends.com will combine for over 22,000 unique viewers per month and will provide the most up to date information on WiMAX out to the entire ecosystem. In addition, each week we will be heavily marketing the event series via the 15,000 strong global opt in database for the newsletter.
>> Past attendee databases: Targeted email and direct mail efforts will be specially targeted to our entire database of past attendees spanning our wireless, telecom, mobile and executive summit events since 2003. In it’s entirety we will draw upon more than 40,000 direct attendees of our past event who show express interest in WiMAX and wireless broadband solutions.
>> Media partners: Our unmatched confirmed partner list of over 200 key media, analyst, association alliance and research partners will allow us to reach directly into all the key channels and actual client databases relevant to WiMAX World and to reach hundreds of thousands of prospects directly with multiple media platforms.
>> Telemarketing: A regional telemarketing campaign will be implemented for each event to target the most important prospect companies not yet registered for the events, and to directly invite them with strategic discounts for operators and service providers.
>> Grass Roots Efforts: Working closely through local working groups, user groups, associations and business consortiums we will implement a simple grass roots marketing campaign to allow them to share all benefits of attending WiMAX World to their appropriate members.
>> Sponsor / Exhibitor Databases: Not only do we provide allotments of free passes to our sponsors and exhibitors, to invite top clients, but we also work closely with them to customize pre-event email campaigns that allow them to become an extension of our marketing campaign and communicate to tens of thousands of prospective attendees jointly with key benefits for attending.
BACK TO TOP
Conference Agenda Features
>> Built by the industry for the industry including a full advisory board that will review all topics and provide key feedback for developing the most, timely and forward thinking conference program. As we have done successfully in the past, the 2008 program will focus on attracting all parties from the entire wireless broadband and mobile internet ecosystem. It is critical to the entire ecosystem that the conference program not be driven by any one voice or governing body.
>> Full 3-Day unbiased conference program featuring a full Executive Summit, WiMAX Certified Training, Interactive Workshops and Seminars, Visionary Keynotes, CXO Roundtables and Debates, the largest educational offering anywhere in terms of program session choices for attendees, revolving product briefing from leading solutions providers, peer networking sessions, WiMAX awards ceremony…etc.
>> Content will provide some elementary options for those attendees earlier in the adoption stage but mostly will focus on the “bleeding edge” offering unique insight on business models, deployment challenges and success stories, standards and certification, regulatory issues, interoperability, technology and application updates, competitive discussions on mobile/wireless broadband ecosystem solutions, network planning, roaming and more!
>> Conference agenda will feature live demos of the latest equipment, networks and applications! WiMAX lives at WiMAX World.
>> Series of Analyst led webinars leading up to each event. Providing free insights and helping to drive attendees to the events for more critical analysis.
>> Largest dedicated budget to secure the most influential and knowledgeable speakers on the planet
>> The largest collection of top operator / service provider case studies
>> World class conference facilities with the highest level of production quality
>> Strategic mix of industry, end-user, operator, analyst and solutions provider led sessions throughout the agenda.
>> Open invitation to the WiMAX Forum to have a major program presence within the event in addition to the Forum already regularly keynoting each event in 2007.
>> Conference discounts for operators/ service providers.
>> Program agenda to be developed starting in Q1 2008 and finished in Q2 2008 to insure the most timely and worthwhile program possible for all delegates.
BACK TO TOP
Tradeshow / Exhibition Features
>> Building further on the ecosystem’s leading tradeshow experience and the largest established exhibition of WiMAX and wireless/mobile broadband solutions anywhere in the world, the 2008 events have been located in even more strategic and critical markets.. This will foster even greater growth and attendee, industry, sponsor and exhibitor support.
>> Industry’s largest expo floor will feature over 350 exhibitors, the WiMAX Solutions Theatre, Operator VIP Lounge, WiMAX Internet Café, dedicated networking lounges for all attendees, the most live demo’s of WiMAX equipment and applications anywhere! We are already signing many exhibit contracts for 2008 and projecting 25-35% growth, at minimum.
>> Social networking tools for attendees are being added now (in 2007), so that attendees can extend their event experience for weeks prior to and week after the event.
>> The WiMAX Solutions Theatre, now a staple of the event, will provide over 25 leading product and solutions briefings in an interactive format, available to all attendees at the exhibition. Theatre will accommodate over 100 attendees per briefing and allow them critical access to all the latest innovations.
>> Floor plans set up specifically to drive high levels of traffic throughout the entire exhibition.
>> Live! on site radio and TV content and interviews broadcast from the show floor by multiple international providers including Telemedios and TelecomTV, adding even more value for all participants, as well as blanketing the market and extending the content, for those prospects who could not attend.
>> VIP Lounge designed for Operators and Service providers to maximize their event networking and business development opportunities.
>> WiMAX Internet Café, allowing all attendees to network and conduct business in a more intimate business setting while at the event.
>> Over 50 meeting rooms and hospitality suites will be available per event for key one on one meetings and to maximize business and press efforts.
>> End of day Cocktail Receptions on the exhibit floor serve to foster even further networking “after hours” and allow for a great business development setting at the end of a busy day of content.
>> Additional Event Networking Features and Sponsorship Options include:
- Power Networking Breakfasts to start each day strong
- Conference Luncheons
- Evening Receptions and Hospitality Suites
- Dedicated Press and Press Briefing Rooms
- Industry targeted Group Networking Sessions
And many more opportunities developed to enhance the overall event experience.
BACK TO TOP
|
